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NASDAQ · Rewrite Tomorrow — hero image
NASDAQ · Two Spots
Rewrite Tomorrow
Client
NASDAQ
Agency
We Are Royale
Role
Design · Animation · Art Direction
Overview
I partnered with We Are Royale on Rewrite Tomorrow, one of the more challenging campaigns I worked on that year — two spots, Coffee and Pencil, built on the same restrained visual language.
Learning how to depict NASDAQ's data algorithms and formulas as animations required diving deep into the universe of analytics — everyone on the team came out of it a couple of IQ points richer. Pencil, the companion spot, made an ordinary object carry the same weight as the markets it sits beside, tuned to a different rhythm.
01 — Spot: Coffee
Globe Study
02 — Globe Study
Coffee Sphere
03 — Coffee Sphere
Data Sphere
04 — Data Sphere
Data Sphere, Wide
05 — Data Sphere, Wide
Brazil
06 — Brazil
Brazil, Detail
07 — Brazil, Detail
08–09 — Europe
Old Europe, Overlay Old Europe, Overlay
Old Europe, Overlay
10 — Old Europe, Overlay
11–15 — Coffee Frames
Nasdaq Coffee — NASDAQ · Rewrite Tomorrow Nasdaq Coffee — NASDAQ · Rewrite Tomorrow Nasdaq Coffee — NASDAQ · Rewrite Tomorrow Nasdaq Coffee — NASDAQ · Rewrite Tomorrow Nasdaq Coffee — NASDAQ · Rewrite Tomorrow
16 — Spot: Pencil
17–18 — Pencil Frame Studies
Credits
Shamus Johnson
Designer · Client: NASDAQ · Produced by: We Are Royale
Creative Director — Brien Holman, Chad Howitt
Sr. Art Director — Juliet Park
CG Supervisor — Matt Guzzardo
Executive Producer — Rhys Demery
Sr. Producer — Julia Torchine
Director of Photography — Joel Voelker
Next Project
Tectonic