Project
_

Nasdaq Rewrite Tomorrow - Coffee

Tools
_

Cinema 4D
Octane Render
After Effects

Synopsis
_

This project was brought to us by our good friends at Mekanism and it ended up being one of the more challenging campaigns we worked on this year. Learning how to depict NASDAQ’s data algorithms and formulas as animations required us to dive deep into the universe of analytics.  Basically, this project resulted in everyone at our studio that worked on these spots gaining a couple of IQ points.

New Kid on the Blockchain

When NASDAQ entered the scene back in 1971 as the world’s first electronic stock market they were perceived as the new kid on the block. As technology shifted to electronic trading and the internet, NASDAQ would emerge as a stock market leader in the following decades and eventually reach their current position as the second largest stock exchange in the world.
 

Their success has been due in large part to how they’ve leveraged data, reporting, and automation in the Information Age. Now that they are an industry leader and established name in the world of trading, they felt it was time for a brand refresh. When our good friends at Mekanism reached out to us for help telling NASDAQ’s current brand narrative in three promo spots, we naturally put our thinking caps on and got to work.

globe5
globe_animation_06
globe_animation_28
globe_animation_17
brazil_01
brazil_12
europe_animation4
europe3
old_europe-_overlay15
nasdaq_coffee_0310
nasdaq_coffee_0411
nasdaq_coffee_0512
nasdaq_coffee_0613
nasdaq_coffee-0114

This project was brought to us by our good friends at Mekanism and it ended up being one of the more challenging campaigns we worked on this year. Learning how to depict NASDAQ’s data algorithms and formulas as animations required us to dive deep into the universe of analytics.  Basically, this project resulted in everyone at our studio that worked on these spots gaining a couple of IQ points.

Credits
_

Executive Creative Director, Partner:Brien Holman
Executive Director Brand Partnerships, Parter Jayson Whitmore
Managing Director, Partner: Jennifer Lucero

Advertising Agency: Mekanism
Advertiser: NASDAQ
Agency Producer: Felix Messina
Agency Creatives: Ian Kovalik, Todd Feitlin, Ross Mcleod

Credits
_

Designed & Produced by: We Are Royale
Creative Director: Brien Holman
Creative Director: Chad Howitt
Sr. Art Director: Juliet Park
CG Supervisor: Matt Guzzardo
Executive Producer: Rhys Demery
Head of Production: Eric Zapakin
Sr. Producer: Julia Torchine
Designers: Juliet Park, Filipe Hansen, Nidia Dias, Shamus Johnson,
Paul Cayrol, Thom Haig, Bryan Coleman, David Brodeur, Gordon Waltho
Animators: Pat Clarke (3D), Mike Humphrey, Hyungsoon Joo, James Lane,
Alvaro Michelena, Gabriel Perez, Eric Ramin, Steve Villari, Andrew Kim

Compositors: Renzo Reyes, Scott Crawford, Brinton Jaecks, Sven Dreesbach
Editors: Ryan Frey, Isaac Ruth, Healy Snow
FX / Fluid Sims: Sam Cividanis, Ilya Tselyutin
Lighters: Kyung Park, Erik Fernando
Modelers: Jessica Ramirez
Story Boards: Ed Laroche
Line Producer: Buzzy Cancilla
Director of Photography: Joel Voelker


Copyright
_

Shitty Renders LLC

Contact
_


work@shittyrenders.com