I partnered with We Are Royale on Rewrite Tomorrow, one of the more challenging campaigns I worked on that year — two spots, Coffee and Pencil, built on the same restrained visual language.
Learning how to depict NASDAQ's data algorithms and formulas as animations required diving deep into the universe of analytics — everyone on the team came out of it a couple of IQ points richer. Pencil, the companion spot, made an ordinary object carry the same weight as the markets it sits beside, tuned to a different rhythm.